The Sonderhaus Process™:

A 6-Part Framework for Resonant Storytelling Through Music & Sound

At MIXTO, we know that behind every brief is a business challenge, and behind every business challenge is a human story waiting to be heard. The Sonderhaus Philosophy is our proprietary approach to uncovering and activating that story through music, sound, cultural intelligence, and strategic execution.

Built around the insight that strong ideas resonate when they connect emotionally, we use sound as a business tool, not just a creative flourish. Our philosophy helps brands move beyond transactional messaging to create work that captures attention, builds loyalty, and drives results.

Whether we’re supervising music for a campaign, designing a sonic identity, or curating talent, The Sonderhaus method keeps us focused on the bigger picture: how sound can shape perception, influence behavior, and grow brand equity.

FIRST - SEEK

Before we play a note or pitch a sound, we define what’s at stake. This step aligns business objectives with sonic opportunities, asking sharp questions to uncover purpose, emotional tone, audience resonance, and cultural timing. It’s where we tune in, to what needs to be heard.

TWO - SENSE

This phase combines market research, cultural analysis, and emotional insight to uncover how your audience hears, feels, and responds to the world around them. We go beyond the brief to understand the sonic cues, cultural touchpoints, and emotional triggers that truly matter, so your sound speaks with meaning.

THIRD - FRAME

Here, we map out the emotional arc of the story through sound, establishing tone, themes, formats, and key touchpoints. This is where strategy meets sonic storytelling, and every creative decision, from genre to tempo to texture, is made with intention and purpose.

FOUR - STRETCH

In this phase, we explore how the sonic story can evolve across platforms, audio, visual, digital, and experiential. We test boundaries, experiment with formats, and shape bold, differentiated soundscapes that amplify the idea while staying true to the brand’s core identity.

FIVE - STITCH

This is the orchestration phase, where music supervision, production, casting, and mix come together to create a seamless sonic experience. Every element is aligned and integrated to ensure the sound supports the story, fits the platform, and elevates the brand with emotional and technical clarity.

SIX - SPARK

This is go-to-market with a sonic edge, where rollout meets resonance. Whether it’s a campaign, activation, or brand launch, we track not just performance but how the sound moves people, measuring emotional engagement, recall, and long-term brand value.